New Ulm — The New Ulm Business & Retail Association (NUBRA), a committee of the New Ulm Area Chamber of Commerce, is excited to announce the 2026 New Ulm Shopping Opener, taking place November 6–8. Held annually in conjunction with Minnesota’s deer hunting opener, this longtime New Ulm tradition gives shoppers their own reason to look forward to opening weekend! New Ulm has been hosting its annual Shopping Opener for decades, long before boutique shopping weekends became popular in other communities. The event invites shoppers to kick off the holiday shopping season while exploring the unique shops, boutiques, and businesses throughout New Ulm.

While hunters head to the woods, shoppers will be hunting for great finds throughout New Ulm! Participating businesses will offer a variety of special promotions, open houses, giveaways, treats, and activities throughout the weekend. Some businesses will also feature creative hunting-themed activities, giving shoppers even more reasons to explore the community and discover local favorites.

The Shopping Opener is a great opportunity to experience everything New Ulm has to offer. Visitors are encouraged to make a weekend of it by shopping local, enjoying area restaurants, exploring attractions, and taking advantage of New Ulm’s lodging options.

In addition to the Shopping Opener, other shopping-focused events that weekend include the GnomeMade Market, featuring open houses throughout the city November 5–8, and the New Ulm Women’s Expo and Craft Fair on Saturday, November 7, from 9:00 a.m. to 2:00 p.m. With theater performances, live music, dining, and other activities happening throughout the community, there’s plenty to enjoy beyond shopping, too! For a full calendar of events and a list of participating Shopping Opener businesses, including their special promotions and activities, visit www.newulm.com.

The NUBRA committee coordinates, advertises, publicizes, and promotes New Ulm businesses and the services they provide. The committee’s goals include promoting New Ulm’s business districts through advertising, events, and beautification efforts while encouraging the importance of shopping locally.

The New Ulm Area Chamber of Commerce represents nearly 400 members, including New Ulm’s largest employers, retailers, professional services, and interested individuals. The Chamber’s mission is to encourage economic growth in our community by supporting our members through business development, networking, education, advocacy, and access to resources. Learn more at www.newulm.com or contact the Chamber at chamber@newulm.com or 507-233-4300.